Initiated in 2019, the collaboration between Caliva and Jay-Z bears fruit. The latter has announced the launch of his cannabis brand, MONOGRAM, for the moment reduced to its website and social networks.
With its rigorous selection of strains, meticulous breeding practices, and uncompromising quality, MONOGRAM seeks to redefine what cannabis means to consumers today, . To provide a more personalized customer experience, the brand will also launch a premium e-commerce platform dedicated exclusively to its unique product line.
Currently, there is no release date for the products, where they will be sold, or in which states they are available. However, Caliva provides more than 250 clinics in California.
Everything I do, I want to do it right and at the highest level,” Jay-Z said at the time. “With all the potential in the cannabis industry, Caliva’s expertise and ethics make them the best partners for the company. We want to create something extraordinary, have fun in the process, do good, and bring people along for the ride.
To accompany the launch of his brand, Jay-Z published a TIDAL playlist, Monogram: Sounds from the Grow Room, which presents artists such as Fela Kuti, Peter Tosh, Bob Marley, Outkast, and Rihanna.
Jay-Z has repeatedly spoken out against the harm caused by drug prohibition, especially to disadvantaged and minority groups.