The CBD is now a booming market worldwide. CBD is everywhere. This results in a proliferation of products of all kinds based on CBD. We know some of them: crystals, e-liquids, oils and many more. For others, it’s even more surprising. Here are our top 6 biggest marketing strokes based on CBD.
CBD is everywhere: a growing market
The CBD market is a very lucrative business. In 2018, it weighed $ 600 million in the United States, one of the first countries to have popularized the use of CBD. And this figure could explode in the years to come. The global CBD market is currently worth 134 billion euros. Electronic cigarettes, crystals, flowers, many CBD products are already available. Their success gives desires and ideas to several companies around the world. One thing is certain, manufacturers are not out of ideas when it comes to taking shares in a successful market. And believe us, the ideas are sometimes … crazy.
So today we draw with you the top 6 of the biggest marketing shots of industrialists in the CBD market.
CBD in cosmetics
One might think that the cosmetics market based on CBD is recent. It is not so. The famous brand “The Body Shop” already launched in 1992 . In its first range of cosmetics for dry hemp-based skins. The hand cream in this range is today one of the company’s best sellers, thanks its proven efficiency. The cosmetics industry has seized the trend: oil, body cream . Also toothpaste and even mascara. The image of the marijuana leaf is used wrongly . And, no doubt to show the borderline tendency of these products.
Yet as a reminder, there is no risk of finishing “stone” by applying its mascara based on CBD. Nevertheless, the sulfurous image of the hemp leaf is not there by chance and it seems to boost sales.
The brand that has pushed the equivocation of the cannabis leaf further is Horace. Which is brand of cosmetics for men. On April 20, World Cannabis Awareness Day, their range of cannabis shower gel guaranteed without THC, was marketed with a pack of rolling sheets of unbleached organic hemp which is actually … a paper mattifying for the skin. Because as Horace says: ” Of course, it does not smoke. It’s a shower gel. A very good marketing move that made speak about this brand-new brand and made a lot of noise on the web.
The benefits of CBD on humans are no longer to be proven . Therefore, researchers are discovering new fields of application regularly. On the other hand, what is less known is that CBD is also very effective for our pets.
Several studies have demonstrated the CBD effects on : infections, stress, indigestion, skin issues and pains in pets . Obviously, taking CBD cannot be similar to taking medication. Always ask your veterinarian for advice. On the other hand, CBD can be a good complement to drug treatments.
CBD is everywhere: a CBD hamburger
At present, many manufacturers in the food industry have felt that the CBD was a good vein. As a result, many CBD-based food products are emerging. CBD is everywhere and even in your burgers!
On April 20, 2019, Carl’s Jr.’s American restaurant chain features a hamburger served with a CBD-infused sauce, a secret recipe. This exceptional burger called “Rocky Mountain High”. will only be served in one chain of fast-food chains in Denver, Colorado, and only to adults over 21 years old. Note that the use of recreational cannabis is legal in this central state of the United States. He is also the first to have legalized it in 2014.
Released for World Cannabis Awareness Day (April 20), it will cost you $ 4 and 20 cents to enjoy the burger at the CBD. This award is a small nod to the years of the American counterculture when high school students in California met at 4:20 pm to smoke together. It is this anecdote that gave the expression ” code 420 “, about the use of cannabis.
CBD Marketing : Ice creams
Famous American ice cream company Ben & Jerry’s is no exception when it comes to surfing the trend. It was one of the first to market a vegan ice cream, understanding that the vegan market was booming. After this success, the goal was clear: always offer more trendy and innovative ice creams.
CBD Marketing: your children’s snack biscuits
In the food industry, Mondelēz is a giant. Owner of the brands Oreo, Cadbury, Côte d’Or and Milka, Mondelēz is particularly influential in the field of biscuits and sweets. The turnover of the group is substantial but the many controversies around this industry have also weakened sales. The giant has decided to hit hard and go where we do not expect: in the CBD sector. Thus in 2019, Mondelēz evokes its intention to launch a range of anti-stress biscuits, infused with CBD, in addition to its Oreo range. This announcement was not without great reactions, especially from shocked parents that a company that essentially produces a range for children embarks on a range of space cake more than criticize, for greed.
CBD is everywhere and even in your roast chicken
This is our number 1 of the top 6 on the biggest marketing strokes based on CBD and it is still for food use: chicken!
Betty Fraser and Denise DeCarlo, owners of Grub restaurants in California launched a “Fried Chicken Party” in 2018, including a fried chicken party. The peculiarity of this chicken? It is infused with CBD. This idea comes from Chief Betty Fraser, a great cannabis advocate as she says herself. The purpose of this evening? Enjoy a delicious chicken and educate customers about the benefits of cannabis. In our opinion it is also an evening that has been very lucrative, attracting the curious and the initiated.
And you, if you could add CBD in a daily product, what would it be in?